The Web now has two digital on-ramps: Search and Social. Both are important, and both serve to connect people with each other and with information in increasingly efficient and effective ways. While Google’s mission is to organize the world’s information, it appears that Facebook is more focused on leveraging information to organize better interactions between people.
Whichever on-ramp you choose to take, it is clear that the Web itself is evolving into a pervasive and expanding ecosystem whose central purpose is to facilitate collective action, learning, and growth. As the browser leaves its gawky and awkward teenage years behind, the world is entering the era of autonomous learning. That means the long-held vision of having the right person access the right content at the right time in the right modality on the right platform to accomplish a given task rapidly is becoming a reality.